Case study
From no social presence to leads that close.
The client had no social media presence and wanted leads that turn into deals. We built their channels from zero, ran Meta ads around lead quality, and reviewed the funnel every month — six-figure closed revenue, 14x ROAS and 1,392% ROI from May to September 2026.
- Client
- Client confidential
- Services
- Social media, Meta ads & lead generation, video content, the Monthly Pivot
The challenge
The client had no social media presence, and wanted leads that turn into closed deals — not just enquiries.
The insight
Most lead campaigns report volume. We focused on the metrics that matter — lead invalid rate and total leads — so we could see which ads brought real buyers, and which just brought noise.
The strategy
Build their social media from zero, run Meta ads for leads, and treat it all as one funnel from first click to closed sale. Then the Monthly Pivot: review it every month, find what worked, cut what didn’t, bring new ideas for the month ahead.
The execution
Meta video ads featuring the client’s own team, social content, lead generation and the Monthly Pivot every month.
The results
Period: May – September 2026. Figures supplied by the client, who asked to stay unnamed.
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