Part of every PVT campaign
Meta and TikTok ads management built around leads that close.
Cheap leads are easy. Leads that turn into sales are the job. We plan, launch and improve campaigns on Facebook, Instagram and TikTok, and we judge them on lead quality and closed revenue — not clicks.
Lead campaign · Meta ads · May – Sep 2026
See the caseWhat we fix
Sound familiar?
- 01
Leads that never close
The cost per lead looks great. The sales team says the leads are rubbish.
- 02
Creative that goes stale
The same three ads run for months until the results quietly die.
- 03
Budget spent on guesses
No testing plan, so nobody knows which ad, audience or offer is working.
What’s included
Everything it takes, one team.
You don’t brief five vendors. The people who plan it are the people who make it and report on it.
Campaign strategy
Objectives, budget split and funnel planned around leads, sales or awareness.
Ad creative
Video and static ads made by the team that knows your brand, refreshed before they tire.
Audience targeting
Interest, lookalike and retargeting audiences built from your real customers.
Lead-quality tracking
Lead invalid rate and total leads tracked, so budget follows real buyers.
Ongoing testing
Creative, audience and offer tests that move money to what works.
The Monthly Pivot
Cost per lead, lead quality and closed revenue — reviewed monthly, in plain language.
How it works
Four steps, then we pivot.
- 01
Audit and goals
We review past campaigns, tracking and your offer, and agree on targets.
- 02
Build
Creative, audiences and tracking are ready before a ringgit is spent.
- 03
Launch and test
We go live with several creatives and audiences to find the winners.
- 04
The Monthly Pivot
We cut what doesn’t work and put more behind what does.
The proof
Work that did the job.
Works best as part of one campaign, run by one team:
FAQ
Straight answers.
Is ad spend included in your fee?
No. You pay ad spend straight to Meta or TikTok. Our fee covers the strategy, ad creative, targeting, testing and the monthly review.
How much should we spend on ads?
Enough to test several ads and audiences at once, then put more behind the winners. We agree targets and the budget split in the audit, before a ringgit is spent.
How do you measure success?
On lead quality and closed revenue, not clicks. We track lead invalid rate and total leads, so the budget follows real buyers. For one client, that delivered 14x return on ad spend from May to September 2026. Why cheap leads cost more.
Do you make the ad creative?
Yes. Video and static ads are made by the same team that runs the campaign, and refreshed before they go stale.
Which platforms do you run ads on?
Facebook, Instagram and TikTok.
How do we get started?
Send us a brief through the contact form. We’ll book a 30-minute call, and if there’s a fit, we’ll send a proposal with the angle, the plan and the budget.
Meta & TikTok ads