Case study
Your gut is a messy desk.
PureMed wanted office workers to pay attention to gut health. We built a KOL skit campaign on one comparison they already live with — and reached 679,494 people in three months.
- Client
- PureMed
- Industry
- Health & wellness
- Services
- KOL skits, social media, campaign challenge
Their social media
See the work where it runs.
#TheMessyDesk ran on PureMed’s own channels. Tap the phone to watch one of the skits on Instagram.
The challenge
PureMed wanted office workers to pay attention to gut health.
The insight
We know we should clear our messy desk, but we don’t. We treat our gut the same way.
The strategy
Build the campaign on one simple comparison — a messy desk and a neglected gut — and give people a way to take part, not just watch.
The execution
Workplace-humour skits with KOLs under #TheMessyDesk, and a challenge that invited people to join in.
The results
679,494total reach across 3 months
250#TheMessyDesk participants
500followers
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