Part of every PVT campaign
KOL and influencer marketing in Malaysia with the right voices.
The right creator reaches people who already trust them. We shortlist KOLs and KOCs for audience fit — not follower count — build them into the campaign idea, and measure every creator so you know who to work with again.
PureMed · #TheMessyDesk KOL skits · 3 months
See the PureMed caseWhat we fix
Sound familiar?
- 01
Big followings, wrong audience
A famous face, and none of their followers would ever buy the product.
- 02
Creators who ignore the brief
Great content about everything except your message.
- 03
No idea who actually worked
Ten creators posted. Which ones moved anything? Nobody knows.
What’s included
Everything it takes, one team.
You don’t brief five vendors. The people who plan it are the people who make it and report on it.
Creator shortlisting
KOLs and KOCs matched to your audience, category and budget.
Vetting
Engagement quality, audience fit and past brand work checked first.
Campaign integration
Creators built into one campaign idea — like #TheMessyDesk skits.
Negotiation and scheduling
Rates, deliverables, usage rights and posting dates agreed and tracked.
Content review
Every post checked before it goes live.
Reporting per creator
Reach, engagement and results for each creator, so the next round is sharper.
How it works
Four steps, then we pivot.
- 01
Goal and audience
We define what the campaign must achieve and who it needs to reach.
- 02
Shortlist and vet
We propose creators and show you why each one fits.
- 03
Brief, review and post
We brief creators, review drafts and manage posting dates.
- 04
Report and reuse
We report per creator and turn the best content into ads, where rights allow.
The proof
Work that did the job.
Works best as part of one campaign, run by one team:
FAQ
Straight answers.
How much does a KOL campaign cost in Malaysia?
Creator fees depend on follower tier, platform, usage rights and exclusivity. Marketplace estimates for lifestyle creators in Kuala Lumpur run from about RM 235 a post for nano creators to RM 56,400 for macro creators. The work around them — the idea, briefs, reviews and reporting — is extra. See the full breakdown.
What’s the difference between a KOL and a KOC?
A KOL (key opinion leader) is a creator with a large, influential following. A KOC (key opinion consumer) is an everyday buyer with a smaller audience who reviews products as a customer. We often mix both: KOLs for reach, KOCs for trust.
How do you choose creators?
For audience fit, not follower count. We check engagement quality, audience fit and past brand work, then show you why each creator fits.
Can we use creator content as ads?
Yes, where usage rights allow. We agree rights before anyone posts, then turn the best content into ads.
How do you measure results?
Per creator: reach, engagement and results for each one. The next round only rehires the creators who moved something.
How do we get started?
Send us a brief through the contact form. We’ll book a 30-minute call, and if there’s a fit, we’ll send a proposal with the angle, the plan and the budget.
KOL & influencer marketing